worked with Matt Roussel to create ninja characters
worked with Matt Roussel to create zombie characters
worked with Matt Roussel to create pirate characters
The idea: RBC's mascot ARBIE helps remove the obstacles between you and owning your first home. Campaign aimed at young professionals 25-35.
Full page take over advertisement, with Arbie controlling the trapdoor from the side banner to help remove the ninjas.
The idea: RBC's mascot ARBIE helps remove the obstacles between you and owning your first home. Campaign aimed at young professionals 25-35.